123. Follow the instruction to write 1800words marketing portfolio.There are 6 topics , 300words for each topic.All the work must be originalTurnitin report is require
wmkt101_marketing_portfolio_instructions_for_students.pdf

wmkt101_marketing_portfolio_marking_rubric.pdf

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MACQUARIE UNIVERSITY INTERNATIONAL COLLEGE
ASSESSMENT
WMKT101 MARKETING FUNDAMENTALS
ASSESSMENT DETAILS
Unit Name:
Assessment Task:
Total # Pages:
Due:
3
Marketing Fundamentals
Marketing Portfolio
Total Marks:
100 marks
5pm Monday, Week 5
Unit Code:
Term & Year:
Weighting:
WMKT101
Term 6, 2018
30%
NATURE OF THE TASK
This is an individual assessment task.
INSTRUCTIONS
Students are required to collect a portfolio of evidence from the world around them that represents
marketing objectives, strategies and tactics. Students will then be required to write a 300 word critique
on each of 6 topics, given below, (total 1,800 words):
Your task is to collect a total of 7 different examples relating to the specific topics, listed below, that
illustrate and provide evidence of ‘marketing in action.’
Your examples must be current (from 2016, 2017, and 2018) and should come from sources such as
newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience, etc. If
you are not sure if the source of the evidence/ example is appropriate, please ask your teacher.
You need to find one example from each of the following topics/concepts. Please note that the last
topic/concept requires 2 examples:
1. Market Research and its use in a marketing plan. This means sourcing an example that
demonstrates the use of market/marketing research to determine marketing objectives, strategies or
tactics.
2. Who are the competition for your favourite product? This means sourcing an example that
demonstrates the impact competition (an external factor) has on your favourite product and thus
influences marketing objectives and strategies.
3. PESTL and how this affects the introduction of a new product or service. This means sourcing an
example of a new product or service first, and then explaining how each factor in PESTL affects entry
into the market.
4. SWOT analysis and its use in the marketing plan. This means sourcing an example that
demonstrates how SWOT is used by a company to guide decisions related to the marketing mix or
other elements of the marketing plan.
5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of your
choice. This means first choosing an industry that you are familiar with or interested in. Source an
example that describes a current trend in that industry. Explain how STP could be used to take
advantage of the trend.
6. New product/services launches or brand management: A success and failure. This means
sourcing 1 example of a new product/service success and 1 example of a new product/service failure;
OR 1 example of successful management of a brand and 1 example of failed management of a brand.
Whichever option chosen, you need to consider how internal and external factors may have impacted
the success or failure.
1
HOW TO PRESENT YOUR ASSIGNMENT
A copy of the marking criteria rubric for this assessment will be placed in iLearn under the Assessment
Section.
You must write a 300 word critique for each topic. Each critique should include:

The topic (from above) should be stated and the relevant headings and pages numbers from
the textbook associated with the topic.

An explanation IN YOUR OWN WORDS of the theory/topic that demonstrates sound and
thorough understanding of the theory/topic.

A brief description of the example, including sources using Harvard (AGPS) referencing. You
may use multiple sources for the example, such as personal experience and an article in a
business publication.

Link between theory and practice. Your task is to evaluate and analyse how the example bridges
theory and practice, and how well it relates to the chosen topic (from the list above). Suggest
future recommendations, your opinions, limitations, implications or consequences associated
with the example – these will vary depending upon the example and topic. Write clearly and
succinctly in your evaluation and analysis.
Overall Length: You should not exceed the 1,800 word limit (this limit does not include tables,
figures, the reference list, or title page).
Formatting: standard 12 point font, 1.5 line spacing, and side margins 2.5 wide.
Referencing: all sources (i.e. the work and ideas of others) must be cited and referenced using the
Harvard (AGPS) referencing system. You need to provide both in-text references and the reference
list.
SUBMISSION INSTRUCTIONS
This assessment must be submitted via Turnitin in iLearn. Hard copies will not be accepted or marked.
Guidance on how to submit a Turnitin assignment
http://mq.edu.au/iLearn/student_info/assignments.htm#turnitin.
may
be
accessed
from
If you cannot access or view your submission via Turnitin in iLearn, you have not correctly submitted
your work and will need to do so prior to the due date. (If you require assistance submitting through
Turnitin, you may lodge a OneHelp Ticket or refer to the IT help page.)
You may make several submissions via Turnitin to check your work for plagiarism and make adjustments
accordingly up until the due date. If you submit again after the due date your submission will be counted
as a late submission and penalties will apply (see below).
Please note that for a first time submission the similarity report will be available immediately but for any
subsequent submissions it will take 24 hours for the similarity report to be generated in Turnitin.
Please note that it is your responsibility to:

allow sufficient time for submission of your work and any uploading of documents so
try to avoid submitting your work just prior to the deadline.

ensure that you make the correct submission and that your document can be viewed in
Turnitin.
Please also note that technical issues such as an internet outage or computer failure are not
considered grounds for special consideration. For further details please check the Special
Consideration Policy.
2
LATE SUBMISSIONS
Late submissions are possible and will be penalised at 20% per day up to 4 days (weekend inclusive).
If a student submits an assessment task 5 or more days a after the due date without grounds for special
consideration (See Special Consideration Policy) record or submission will be made but the student will
receive zero marks for the assessment task.
RETENTION OF RECORDS
Student are required to keep a copy of all items submitted or completed for the purpose of assessment
or evaluation until the end of the grade appeal period.
FEEDBACK
Feedback will be provided in Feedback Studio via iLearn before the end of Term. Marks will be available
in Gradebook.
ACADEMIC INTEGRITY
Using the work or ideas of another person, whether intentionally or not, and presenting them as your
own without clear acknowledgement of the source is called Plagiarism.
Macquarie University promotes awareness of information ethics through its Academic Integrity Policy.
This means that:




all academic work claimed as original must be the work of the person making the claim
all academic collaborations of any kind must be acknowledged
academic work must not be falsified in any way
when the ideas of others are used, these ideas must be acknowledged appropriately.
All breaches of the Academic Integrity Policy are serious and penalties apply. Students should be aware
that they may fail an assessment task, a unit or even be excluded from the University for breaching the
Academic Integrity Policy.
EXPECTATIONS OF STUDENTS
Students are responsible for their learning and are expected to:






actively engage with assessment tasks, including carefully reading the guidance provided,
understanding criteria, spending sufficient time on the task and submitting work on time;
Read, reflect and act on feedback provided;
Actively engage in activities designed to develop assessment literacy, including taking the
initiative where appropriate (e.g. seeking clarification or advice, negotiating learning contracts,
developing grading criteria and rubrics);
Provide constructive feedback on assessment processes and tasks through student feedback
mechanisms (e.g. student surveys, suggestions for future offerings, student representation on
committees);
Ensure that their work is their own; and
Be familiar with University policy and faculty procedures and act in accordance with those policy
and procedures.
MARKING CRITERIA
Please refer to the marking rubric on iLearn.
3
WMKT101 Marketing Portfolio Marking Rubric
Criteria
Articulation of Issue(s)
Issue(s) is/are clearly stated and succinctly
yet comprehensively explained using
appropriate mode (e.g. text, symbols,
formulas, and graphics).
(20%)
Zero
Not attempted
or entirely or
significantly
plagiarised
from other
sources.
Fail
The issue
articulation lacks
a clearly stated
and succinct
explanation.
Pass
The issue
articulation shows
a sufficiently
clearly stated and
succinct
explanation.
Credit
The issue
articulation shows
some thought in
formulating a
relevant, clearly
stated and
succinct
explanation.
Distinction
The issue
articulation shows
evidence of
careful thought
and considerable
effort formulating
a clearly stated
and succinct
explanation.
High Distinction
The issue
articulation is
original,
sophisticated and
presents an
interesting, clearly
stated and
succinct
explanation.
Analysis
Information from relevant and appropriate
sources is analysed using relevant and
appropriate theories, concepts, frameworks,
models, techniques and/or tools to develop a
comprehensive exploration of the issue(s).
(25%)
Not attempted
or entirely or
significantly
plagiarised
from other
sources.
Analysis lacks
depth and detail.
Analysis is
adequate in
depth and detail.
Analysis is good in
both depth and
detail.
Analysis is
generally very
good in depth and
detail.
Analysis is
thorough and
excellent in
depth and detail.
Critique
The analysis is supported with sources that
provide evidence for a clear overall
argument, demonstrating independent wellreasoned judgement.
Opinions, assumptions, influences, biases,
constraints, weaknesses, limitations,
implications and/or consequences are
appropriately identified and addressed (e.g.
questioned, evaluated, and interpreted).
(30%)
Not attempted
or entirely or
significantly
plagiarised
from other
sources.
The critique is
fundamentally
flawed and/or
interpretation of
sources contains
excessive detail
without critique.
The critique is
basic with some
interpretation of
sources but there
may be “gaps” or
occasional
excessive detail
without critique.
The critique is
sound with
appropriate
interpretation of
sources and
contains
sufficient depth
and detail.
The critique is
very sound with
comprehensive
interpretation; the
integration of
sources is
convincing, in
depth and detail.
The critique is
excellent, with
evidence of
originality and
outstanding
interpretation and
integration of
sources with all
the important
issues covered in
depth and detail.
Criteria
Quantitative and Visual Support (charts,
figures, tables, graphs, appendix)
Where appropriate the text is accompanied with
necessary and relevant quantitative/visual
information, which is explicitly related to the text.
(20%)
Zero
Not attempted
or entirely or
significantly
plagiarised
from other
sources.
Fail
The quantitative
and visual support
either lacks detail
or contains
excessive detail
and/or important
content is missing.
Pass
The quantitative
and visual
support are
generally
adequate in
content, detail
and presentation,
but with either
excessive or
insufficient detail.
Credit
The quantitative
and visual
support are
generally good in
content, detail
and presentation.
Distinction
The quantitative
and visual
support are very
good in content,
detail and
presentation.
High Distinction
The quantitative
and visual
support are
excellent in
content, detail
and presentation.
Sources and Referencing
Relevant and reliable sources are used and
referencing is accurate and consistent with
Harvard style.
(5%)
Not attempted
or entirely or
significantly
plagiarised
from other
sources.
Sources
included are
irrelevant and/or
unreliable.
Some sources
are used, but
they are not all
reliable or
relevant.
Relevant/reliable
sources are
used.
Relevant/reliable
sources are
used.
Relevant/reliable
sources are
used.
Some In-text
references are
omitted from
the reference
list.
Some errors in
formatting.
Omissions of in
text references
from the
reference list are
rare. Only minor
errors in
formatting.
In text
references and
referencing list
are mostly
correctly
formatted.
In text
references and
referencing list
are always
correctly
formatted.
Page 2 of 2
In text
references and
referencing list
are either
omitted or do
not accurately
follow
referencing
guidelines.

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