A firm must determine the basic goals and philosophies that will shape its strategic posture. This sets a firm apart from other firms of its type and identifies the scope of its operations in product and market terms. The company mission is a statement of intent. An effective company mission will embody the business philosophy of the firm, imply the image the firm seeks to project, reflect the firm’s self-concept, relate the technological areas of emphasis, and indicate the firm’s principal product or service areas and the primary customer needs. You will examine company mission, vision, value, and philosophy statements, identify the components of those statements, and evaluate each example’s effectiveness using the strategic management process in a real world context.
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MT460: Unit 2 Assignment
Unit 2 Assignment Grading Rubric
Assignment Criteria
Provide a thorough synopsis of the business case for
your chosen award winning organization on the Baldrige
Performance Excellence Program website.
Critically evaluate the strategic decisions that led to the
organization winning the Baldrige Performance
Excellence award.
Explain the organization’s strategic source and type of
competitive advantage.
Explained the future strategic direction of the
organization by analyzing key decisions in the business
case.
Critically evaluated the vision, mission, purpose,
philosophy, and goals of the organization.
Analyzed how the management strategy hierarchy led to
competitive advantage for your chosen organization.
Explained the symbiotic relationship between strategy
and policy.
Used a minimum of three scholarly research resources to
develop the literature review.
Literature Review contains a thesis statement in the
introduction paragraph.
Literature Review is properly outlined using headings and
subheadings to segment the flow of topics and ideas
throughout the essay.
Clarity / Organization (50%)
Points
Possible
7
7
7
7
7
7
7
7
7
7
You are expected to meet the following requirements with
ease in a 400 level course. Penalties will be calculated as a
percentage up to 50% of the grade and will apply if the
following criteria are not met.
Wrote a 2-3 page paper.

Applied expository writing style.

Applied proper APA style referencing format, title page,
and reference page.
No spelling and grammatical mistakes.

Possible
Earned
Comments
Used appropriate language related to the strategy
theories, concepts and principles learned.
Professional use of abbreviations and acronyms.

Late Penalty (-20%)
Total
70

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