A dentist in Cali, Colombia, has decided to target adult orthodontia patients in the Southeastern United States. He offers the Invisalign braces, invisibles braces that are rather high priced in the United States. Because of the lower cost of labor and the lower price that he can get the braces for in Cali, he can beat the price of any US provider by at least 40%. His spouse owns a 4 star hotel in Cali. Suggest a pricing approach for this dental clinic. He also wants to develop a Website and is also thinking of marketing his clinic on YouTube.
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