ASSIGNMENTRefer back to the Week 2 company, Hoosier Media, Inc. Your consulting firm is now ready to present suggestions regarding the strategic plan of Hoosier Media, Inc. In a 10- to 20-slide presentation with speaker notes, address the following which will be presented to the Director of Marketing:The best possible options for evaluating a strategic planCorrective actions that should be taken to ensure company operations are correctly aligned with the strategic planInclude the following in your presentation:How should the company measure organizational performance?How will the company examine what progress is being made toward the stated objectives?What criteria will be used when determining whether company objectives are measurable and verifiable?Based on your knowledge of the company, what changes should be made to reposition Hoosier Media competitively for the future?Include at least 2 references from reliable sources (Wikipedia is NOT accepted)Format in APAWEEK TWO REFERENCEYou work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.Create a 700- to 1,050-word analysis that includes the following: Identify economic, legal, and regulatory forces and trends.Critique how well the organization adapts to change.Discuss the primary internal organizational considerations.Discuss the primary external organization considerations.Identify the major issues and/or opportunities the company faces based on your analysis.(Attached)WEEK THREE REFERENCEDevelop three strategic objectives for each of the four balanced scorecard areas using the Balanced Scorecard Template. (Attached)WEEK FOUR REFERENCEConsider the following information relative to your consulting engagement for Hoosier Media, Inc.MarketingCurrently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.Information technologyHoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:Propose marketing and information technology implementation tactics for Hoosier Media, Inc.The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:Identifying the information that should be communicated.Defining the audience that should receive the communication.Identifying the channel(s) of communication.(Attached)



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Internal and External Environmental Analysis
Sarah E. Long
December 12, 2018
Dr. Brian Duhart
Internal and External Environmental Analysis
Economic, legal, and regulatory forces and trends.
Hoosier Media Inc. has an uncertain future, and this is because the electronic media are
replacing the print media industry. This means that it will have to focus on its statistics to
identify any other form of decline that has occurred apart from the sale of newspapers. The
biggest economic issue will be as a result of the decline in revenues that it gets from the
advertisements it places in the newspapers. The regulatory trends will be based on ownership of
the newspaper in that a concentrated form of ownership will lead to a reduced diversity as per the
expectation of the customers. This means that Hoosier Media will have come up with an
innovative way of making sure that it captures and maintains customer-interests in its products.
This will be done, for instance, by having catchy content as a way of capturing and retaining a
demand that is exhibited by the market (Norris, 2000).
How well the organization adapts to change.
The last five years have had a decline in subscriptions and circulation of its newspapers.
Hoosier Media will, therefore, need to adapt to some of the changes that have occurred and still
make the best out of it. The company has had the hopes of making profits through online
advertisements, but this has not yet provided the expected returns. The company is still rooted in
increasing the rates of newspaper supply and subscriptions, and this indicates that the company is
yet to adapt fully to immerging trends. Arguably, the internal environment that incorporates
decision makers is yet to embrace and capitalize on current trends. The best thing to do in this
case is to hold forums with the management and also the employees to enlighten them on the
essence of embracing trends. At the same time, management and employees need to be assured
that positive changes are important and should not be a cause for alarm. In this case, the
company needs to shift to electronic media business as a way of adapting to changes having in
mind that it current trending in the media industry.
Primary internal organizational considerations.
Corporate culture is the most common primary internal organization consideration at
Hoosier Media. The corporate group is supposed to bear a culture of embracing change and
especially those that are exhibited from an external perspective. Some of the changes that are
likely to affect it cut across technological advancement, changes in pricing, changes in legal
requirements, as well as changes in rates of circulation. Hoosier Media needs to be structured in
such a way that the Human Resource is well connected to the top management as a way of
implementing all the creative ways that are imminent when it comes to change. This means that
it has to improve with regards to the business choices and practices that it makes.
Discuss the primary external organization considerations.
The target market is the primary external organizational consideration at Hoosier Media.
The company is supposed to realize the fact that the tastes and preferences of the target market
are likely to change and that means it should have a mechanism of adjusting to the same changes.
The media industry is becoming diversified, but Hoosier Media has not changed to adapt to
diversity. Hoosier Media should put in place the right measures of meeting the needs of the
target market by making sure that it has segments that deal with diversity that they bear. For
instance, it should have a segment that deals with the men, women, elderly as well as the young
people. The market is pluralistic, and that means Hoosier Media should adjust and embrace the
Major issues and/or opportunities the company faces
The major issue that Hoosier Media is facing currently is the fact that it has had a
reduction in the rate of newspaper circulation and also the subscription that is attached to it. The
past five years have not been doing well having in mind that it has had a 30% reduction in
revenue levels. Hoosier Media will have to focus on the changes that have occurred in the news
industry to get back on track as far as an increase in newspaper paper circulation is concerned.
An opportunity is that it has had a 5% increase in online ad revenues, but this is still little as
compared to the economies of scale. Hoosier Media will have made a wise decision by
increasing the online presence, and this will be done by employing personnel who are skilled in
technology (Scott Purdy, 2017).
Norris, P. (2000). A Virtuous Circle: Political Communications in Post-Industrial Societies. New
York: Cambridge University Press.
Scott Purdy, P. W. (2017). Stop the Presses. New York: KPMG.
Balanced Scorecard Template 1
BUS/475 Version 8
University of Phoenix Material
Balanced Scorecard Template
Note: Hoosier Media is to be used as a resource for this Week 3 assignment as a carryover from
Week 2.
Strategic objectives are a measure of attaining your vision and mission. They reflect the vision,
mission, and values of the business, as well as the outcomes of the intenral and external
environmental analysis.
Scorecard Areas
Develop at least three strategic objectives for each of the four balanced scorecard areas.
Financial Objectives
Increase in market share
Percentage increase in market
5% increase in its
Growth in revenue
Percentage growth in revenue
10% growth in newspaper
circulation annualy
Increase earnings and
Growth in earnings
Achieve a consistent 5% and
above growth in earnings
Customers Objectives
Customer retention
Nature of growth in revenue
Meet the needs (tatses and
preferences) of different target
Incresing customer
Customer satisfaction index
Increasing customer
satisfaction by 6% every year
for next three years
Enhance customer value
Change in product quality
Achieve a higher product
quality than what is offered in
the market
Internal Business Process
Copyright © 2018 by University of Phoenix. All rights reserved.
Balanced Scorecard Template 2
BUS/475 Version 8
Technological advancements
Level of shift in electronic
media business
Increasing the use of
technology to conduct internal
Increasing productivity
Growth in the online presence
Steady introduction of new
products to meet customer
changing needs
Improved operations
Change in delivery efficiency
Achieve a quicker on-time
Learning and Growth
Increase innovation at Hoosier
Increase in the number of
innovative ideas
Create and utilize new ideas
from stakeholders
Increase employee satisfaction
Employee satisfaction survey
Augment the level of
employee satisfaction every
Increase employee turnover
Percentage decrease in the
number of required employees
within a six-month period
Achieve a 4% reduction in the
number of required employees
within a six-month period
Assess, in no more than 350 words, trends, assumptions, and risks of Hoosier Media, Inc.’s
business model after completing the strategic objectives for each area.
Hoosier Media Inc was previously doing fine in its business, but with the trends and evolutions in
the business context, things have changed significantly. Print media has been trending till the last
few years, but things have changed due to the tremendous technological advancements pushing
people towards online commerce. The model assumes a general upward trend in the various
elements of the objectives, which reflect a positive trend, except for the employee retention
element where the model aims for a reduction. The customer tastes and preferences are dynamic
and changing over time.
The model does not take into account the possibilities of disruptions in the business contexts in
the course of time. Such possibilities of disruptions in the business contexts have to be addressed
appropriately because they may have a huge impact in the running and profitability of the
business. The business model does not consider the challenging disposition of the competitive
environment. It assumes that there will be an increase in its revenue by increasing customer
Copyright © 2018 by University of Phoenix. All rights reserved.
Balanced Scorecard Template 3
BUS/475 Version 8
satisfaction through addressing their various needs. This assumption presents possible risk factors
in the sense that with the changing technology, the consumption of newspapers may possibly
decline due to a shift towards electronic print. The model’s trends towards a reduction in the
number of employees assumes that there will still be sufficient and an effective labor to increase
the circulation of the newspapers. This assumption presents potential risk because a reduction in
the number of employees without an appropriate contingency plan related to such a move may
significantly destabilize the business operations in the short run.
If the organization continues to rely on its print newspaper, it faces a huge risk of being pushed
out of its market. Further, if the company will not enhance its online presence through an
effective online platform, its market value will face a declining trend. This negative effect will
trickle down to its competitive position and weaken its competitive edge. When its revenue
declines, customers will disengage. The organization must embrace diversity or it will face the
risk of losing its customers.
Copyright © 2018 by University of Phoenix. All rights reserved.
Running Head: Apply: Implementation and Communication Plan Case Study
Apply: Implementation and Communication Plan Case Study
Sarah E. Long
BUS 475
Dr. Brian Duhart
December 24, 2018
Apply: Implementation and Communication Plan Case Study
Hoosier Media utilizes traditional marketing strategies such as print advertising, regional
television, and radio marketing to encourage its consumers to register or renew their
subscriptions. The company has recorded low revenue from its operations and needed a change
in marketing tactics to incorporate technology. This paper proposes marketing and information
technology tactics for Hoosier Media. The company aims at retaining customers, increasing their
satisfaction and customer value through meeting their tastes and preferences as well as
Marketing and information technology implementation tactics
Hoosier Media should utilize social media marketing to promote its products. Social
media marketing is commonly used by companies today and has proven to be effective. A
majority of people click on the advertisements and engage as they go about doing their surfing
online. Social media marketing for Hoosier Media Inc. will increase its awareness thereby
increasing its customer subscriptions. The company should utilize Facebook advertising which is
effective and less costly. Facebook advertising allows the company to focus on specific
audiences based on their age, sex, location, interests and online behavior. Hoosier media targets
people of all ages and sex although some productions are specific for females, for instance,
Women’s magazine. Through advertising on Facebook, the company will reach out to many
customers especially the millennial who are the target to subscribe to their products.
The company should consider if its target customers use social media. Majority of adults
use social media including Instagram, facebook, and twitter (Hanna, Rohm & Crittenden, 2011).
Facebook is used by a majority in both local and urban areas. Facebook and Instagram
advertisements enhance the company’s return on investment. The company shall create a
Apply: Implementation and Communication Plan Case Study
Facebook page and Instagram account on which it will market its products, including prices and
places that can be found. The Facebook and Instagram account can be linked and will allow for
the easy presentation of content. The accounts are easy to manage and less costly. The company
should provide the links to various social media sites on their website (Kaplan & Norton, 2001).
Content marketing has a significant impact on attracting and retaining defined audience
and increase profits (Hanna et al., 2011). The company shall utilize blogs whereby an individual
will write and share content on the created blogs. The company shall also create videos on their
content and make them available. This information will provide long-term results whereby it will
increase the subscriptions and renewals.
Email marketing is another effective marketing tactic for Hoosier Media to use. The
company should focus on obtaining contact information from customers and potential customers
through compelling them to subscribe to the email list (Kaplan & Norton, 2007). Direct emailing
is the most effective digital marketing strategy because at least 80% of the individuals will open
and read their emails. The emails are automated thus easy to manage. Email marketing is also
easy to track and utilize. Email marketing assists in immediate communication as the message
can be sent, received and replied quickly.
The company should utilize a mobile app to get the younger audience. The app should be
available on the internet for easy download and installation. Upon downloading the application,
the user will register using their email which shall be used to provide updates. The mobile app
will provide all content news on a daily basis which readers can use. The app users will offer
referrals to other potential users and earn credits which they can redeem.
Apply: Implementation and Communication Plan Case Study
Hoosier Media seeks to update its technology. The company should switch from the use
of desktops to portable devices such as Ipads. The company shall give each employee a laptop
which they can carry home and access information related to work to promote the company. The
company shall also provide portable Wi-Fi rooters for the employees to provide connection. The
employees shall be given short-term loans to purchase ipads or tablets, which shall assist in their
work. The employees can easily access the information they want using their tablets or ipads.
Using the portable devices, the employees can provide prompt responses to clients seeking to
renew their subscriptions.
Communicate the strategic plan to key stakeholders
The company should first of all build awareness of the concepts in the balanced scorecard
to all audiences. The company should communicate the strategies and tactics to be implemented
both marketing and information technology. They should communicate the new strategies and
what processes in the organization shall be affected. They should also inform on the impact of
the strategies to the stakeholders (Mulhern, 2013).
The audiences to receive communication include the employees as they are concerned
with truthful communication, respect, and acknowledgement. The employees are the one
impacted most by the changes in marketing and technology thus should receive the
communication. Another audience is the customers, who are interested in quality and customer
care. The customers should be informed about the developed marketing strategy to enhance their
subscriptions and renewals. The investors are another audience as they interested in gaining a
return from their investment. The owners and management are also interested in earning profits
thus should receive information on new marketing strategies and information technology.
Apply: Implementation and Communication Plan Case Study
Various channels can be used to communicate to the audiences. The company can utilize
the use of a memo whereby the memo will be written and posted on the company’s website. The
person in charge can send emails to the audiences through their personal emails. Personal emails
will ensure that every person gets the information. The other channel is the use of conference
calls where people will join the meeting and the strategies communicated to them. For
stakeholders such as customers, face to face communication will communicate the strategies and
market the products to the customers. Face to face communication will communicate how the
tactics function such as the mobile app.
Hoosier media shall utilize social media marketing tactics by creating Facebook,
Instagram and Twitter accounts thus increase its revenues. The company shall also utilize email
marketing whereby customers will register on an email list and receive the updates. The
company shall also develop a mobile app which customers can download and install on their
computer devices to get informational content. The company shall replace desktop computers
with laptops and provide employees with internet access by using portable Wi-Fi rooters. The
company shall communicate the marketing strategies and tactics to various audiences which
include owners, customers, employees, and investors. The effective communication channels
include memos, emails, and face to face.
Apply: Implementation and Communication Plan Case Study
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social
media ecosystem. Business horizons, 54(3), 265-273.
Kaplan, R. S., & Norton, D. P. (2007). Balanced scorecard. In Das Summa Summarum des
Management (pp. 137-148). Gabler.
Kaplan, R. S., & Norton, D. P. (2001). Transforming the balanced scorecard from performance
measurement to strategic management: Part I. Accounting horizons, 15(1), 87-104.
Mulhern, F. (2013). Integrated marketing communications: From media channels to digital
connectivity. In The Evolution of Integrated Marketing Communications (pp. 19-36).

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