1-As explained in your textbook, some people believe that the discipline
of consumer research is undergoing a paradigm shift from a positivist
paradigm to an interpretivist paradigm. In your own words, summarize the
difference between the two paradigms, and explain which one you believe
is more accurate and why. Your initial post must be a minimum of 300
words and be supported by your textbook.2-An ethical marketing campaign is one that considers the well-being of
the consumers. Based on Chapter 2 of your textbook along with the
assigned articles and multimedia this week, summarize why consumer
well-being should matter for the marketer. Then, locate one
advertisement that you believe supports consumer well-being and one that
you believe does not. Provide a link to each advertisement (or attach
an image of each) in your post, and explain why you selected it. Your
initial post must be a minimum of 300 words and be supported by your
text and at least one professional or academic source.textbook:Solomon, M. R. (2017). Consumer behavior: Buying, having, and being (12th ed.). Retrieved from https://content.ashford.edu