.Before starting this activity, review the Week 1 LEARN (e-Activity) videos (there are several) and read Chapter 1 in the course text book. Doing this will give you the Whyto include in your response to the following:1) From the LEARN, determine which of the two primary drivers of the competitive landscape is more influential. a. Explain your rationale. 2) From the PRACTICE activity, identify an organization that could benefit from the application of the I/O Model of Above-Average Returns (Figure 1.2 page 15 in the textbook). a. Follow the five steps to justify your answer. b. Do not use Apple or Walmart in this exercise, nor should the organization you select be the same as another post.Be sure to respond to at least one (1) other student and/or myself student (more responses may be required to get your percentage to 100%).Do not plagiarized this discussion cause it’s important