Choose a business within oman and follow the instuctions with in the attached file below The assignment is preferably about costa coffee
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German University of Technology in Oman
Business Environment – Field Work Report
Weight: 10 % – Includes Participation
Spacing 1.15, min 7 pages, including attachments
Submit in PDF , file name : your name – Section
Due date: January 13, 2019 – (On or before)
THIS IS AN INDIVIDUAL ACTIVITY
1. Identify a business in one of your trips outside (choose only 1). What significant
products or services the business is offering? Describe the internal factors of
a. History, vision and mission, employees
b. Form of ownership , SME Options(franchising, licensing, joint venture)
c. How did the business start at the early stage? Or
What challenges did it face?
2. What External Factor (PESTEL) affects the business operations and marketing?
Identify or explain external factors that company or business is facing. Choose
only the factors that may be applicable to the business.
3. What is meant by Corporate Social Responsibility? Identify and explain ways or
activities by which the company/business fulfils CSR? If you are the owner of the
business, what actions or activities would you propose for the company or
4. Identify issues of “globalization” that affect the business. In what way these
issues affect the business either negatively or positively? If you are the owner of
the business, what actions or activities would you propose for the company or
business to address the issue of globalization?
5. Attach the following at the end of the report
a. Photos of business that you have chosen – location, products, ordinary
b. Seat works and/or assignments you did during the semester
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