Business plan for a potential business in the arts and craft industry such as hobby lobby, home goods and etc..


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Capstone Business Plan Outline:
Name: Crafty & Creative Creations
• Executive Summary
• Company Description
• Market Analysis
• Organization and Management Plan
• Service or Product Line
• Marketing and Sales
• Funding Request
• Financial Projections
• Appendix
Small Business Administration
Traditional Business Plan Format
You might prefer a traditional business plan format if you’re very detail oriented, want a comprehensive
plan, or plan to request financing from traditional sources.
When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use
the sections that make the most sense for your business and your needs. Traditional business plans use
some combination of these nine sections.
Executive Summary
Briefly tell your reader what your company is and why it will be successful. Include your mission
statement, your product or service, and basic information about your company’s leadership team,
employees, and location. You should also include financial information and high-level growth plans if
you plan to ask for financing.
Company Description
Use your company description to provide detailed information about your company. Go into detail about
the problems your business solves. Be specific, and list out the consumers, organization, or businesses
your company plans to serve.
Explain the competitive advantages that will make your business a success. Are there experts on your
team? Have you found the perfect location for your store? Your company description is the place to boast
about your strengths.
Market Analysis
You’ll need a good understanding of your industry outlook and target market. Competitive research will
show you what other businesses are doing and what their strengths are. In your market research, look for
trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now’s
the time to answer these questions.
Organization and Management
Tell your reader how your company will be structured and who will run it.
Describe the legal structure of your business. State whether you have or intend to incorporate your
business as a C or an S corporation, form a general or limited partnership, or if you’re a sole proprietor or
Use an organizational chart to lay out who’s in charge of what in your company. Show how each person’s
unique experience will contribute to the success of your venture. Consider including resumes and CVs of
key members of your team.
Service or Product Line
Describe what you sell or what service you offer. Explain how it benefits your customers and what the
product lifecycle looks like. Share your plans for intellectual property, like copyright or patent filings. If
you’re doing research and development for your service or product, explain it in detail.
Marketing and Sales
There’s no single way to approach a marketing strategy. Your strategy should evolve and change to fit
your unique needs.
Your goal in this section is to describe how you’ll attract and retain customers. You’ll also describe how a
sale will actually happen. You’ll refer to this section later when you make financial projections, so make
sure to thoroughly describe your complete marketing and sales strategies.
Funding Request
If you’re asking for funding, this is where you’ll outline your funding requirements. Your goal is to clearly
explain how much funding you’ll need over the next five years and what you’ll use it for.
Specify whether you want debt or equity, the terms you’d like applied, and the length of time your request
will cover. Give a detailed description of how you’ll use your funds. Specify if you need funds to buy
equipment or materials, pay salaries, or cover specific bills until revenue increases. Always include a
description of your future strategic financial plans, like paying off debt or selling your business.
Financial Projections
Supplement your funding request with financial projections. Your goal is to convince the reader that your
business is stable and will be a financial success.
If your business is already established, include income statements, balance sheets, and cash flow
statements for the last three to five years. If you have other collateral you could put against a loan, make
sure to list it now.
Provide a prospective financial outlook for the next five years. Include forecasted income statements,
balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more
specific and use quarterly — or even monthly — projections. Make sure to clearly explain your
projections, and match them to your funding requests.
This is a great place to use graphs and charts to tell the financial story of your business.
Use your appendix to provide supporting documents or other materials were specially requested.
Common items to include are credit histories, resumes, product pictures, letters of reference, licenses,
permits, or patents, legal documents, permits, and other contracts.

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