A) Introduction: 1.talk about the assignment . 2.important of understanding consumer behavior for marketing .B) brand/ product features / rational / positions with the product line , [small ,eco————————-large , premium]C) low vs high involvement for the chosen product and explain why is it low or high .D) consumption trends: 7Os fram work ( Occupants , objects , objectives , organizations , operations , occasions , outlets)E) the positioning strategies and how it influence the consumer buying behavior.F) how internal and external factors that influence the buyer behavior impact on { problem recognition , info search , purchase decision , post purchase behavior .} with citation } . G) conclusion : 1. summaries 2. what have you learn after finishing the assignment .H) bibliography : 10 academic resource (2500 words)
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TTHI
Level 2
Sep 2018 – Jan 2019
MAJAN UNIVERSITY COLLEGE
FACULTY OF BUSINESS MANAGEMENT
STUDENT ASSIGNMENT COVER SHEET
Module Name
TOURISM, TRAVEL, AND HOSPITALITY
INDUSTRY
Module Code
BO 17-2
Assessment No.
2
Assessment Type& Weighting
INDIVIDUAL REPORT (40% weighting)
PRESENTATION
(20% weighting)
STUDENT MCUC NUMBER:
Please note that a grade will only be given to those
whose student number is noted on this form.
Please ensure that the student numbers from all
group members are recorded accurately.
Submission Date:
January 1, 2019
MODULE TUTOR:
Dr. Orlando W. Eduria
DECLARATION
• The work contained in this assignment is my own and that all materials and sources used
have been acknowledged.
• I/We have not copied or colluded in part or in whole, or otherwise plagiarised the work of
other students.
• This assignment has not been submitted for previous assessment in any other subject or to
a substantial extent has been accepted for the award of any other unit, module, degree or
diploma of a university or any other institute, except where due acknowledgement is made
in the text.
• I/We confirm that I/we have read, understood and followed the guidelines for assignment
submission and presentation provided by the lecturer.
• I/We understand that this assignment may be retained on the database and used to make
comparisons with other assignments in future.
• I/We have made a copy of my assignment
• This work may be photocopied and/or communicated for the purpose of identifying
plagiarism.
• I/We give permission for a copy of this marked assignment to be retained by the faculty of
Business Management for the purpose of course reviews by external examiners and to be
used as a resource by Majan College.
• I/We understand that unauthorized late submission without a valid written extension will be
marked as per the college policy mentioned in the student’s handbook section 4.4.
Majan University College
Page 1
TTHI
Sep 2018 – Jan 2019
Level 2
TOURISM, TRAVEL, AND HOSPITALITY INDUSTRY
(BO 17-2)
INDIVIDUAL REPORT and PRESENTATION
Assessment Weighting (60%)
ASSESSMENT BRIEF:
Assessment 1 has two components:
Part 1: An Individual Written Report
40%
Part 2: A Presentation after the submission of report
20%
Note:
❖ It is mandatory for a student to pass both components.
❖ A failure in any one of the components would result in a failure in the assessment.
❖ Non-appearance in the Presentation would amount to a fail in that component.
The Event and Festival Tourism is one of the fastest growing forms of tourism in
developing countries and around the world. It becomes popular in many rural areas in
order to revitalize the economy of the local community. With the advancement of
technologies and changing patterns of climatic conditions, there is a call to diversify many
traditional industries into a tourism industry destination. Events and festivals becomes a
successful means of bringing people from different cultures and had had a very traditional
seasonal tourist appeal. The length of the events and festivals has encouraged many
visitors to attend or participate and has led visitors to unexpected and new destinations.
This exposure has greatly contributed in bringing tourists and revenue to the tourism
industry of a country and positively the local business and the government.
In view of the above scenario the local events in Oman have created awareness to the
international community and the country has hosted various events and festivals.
Majan University College
Page 2
TTHI
Level 2
Sep 2018 – Jan 2019
ASSIGNMENT TASK
A.
Choose any one of the following events or festivals that was hosted in Oman
and carry out as shown in section B.




B.
Write a report on the positive and negative implications of Events and Festival
Management based on the following:





C.
Tour Oman
Red Bull Cliff Diving Competition
2nd Asian Beach Games
Muscat Festival
Economic impact
Tourism/Commercial impact
Physical/Environmental impact
Social/Cultural impact
Psychological impact
Based on the above, you are required to make recommendations on how to
further improve the hosting of events and festivals in Oman.
Majan University College
Page 3
TTHI
Level 2
Sep 2018 – Jan 2019
INSTRUCTIONS
Your work will be graded on the following aspects:
1. This is an individual assignment.
2. The assignment MUST be submitted on-line (through MOVE) on or before the due
date (i.e.).
3. Your assignment shall reflect the depth and breadth of your original analyses in a clear
and coherent manner.
4. Use of the relevant academic literature to support ideas and issues discussed. The
range of academic sources such as texts and journals to support your arguments and
comments.
5. Any reference to authors and other writers shall be quoted with due acknowledgement
in your assignment report using the Harvard Referencing System. For details of
Harvard referencing style refer the student’s hand book page 44-45 section 7.2.
6. This is an individual assignment and carries a 60% weighting of the module grade.
7. This assignment follows an essay report and must be original and creative. An
analytical piece of work is required. The use of ‘cut and paste’ approach will be
penalized. It must be presented in a structured manner, with appropriate cover page,
content page, introduction, body (with appropriate heading / sub-headings),
conclusion, references, page numbered and any required appendices.
8. Your report should be word processed and professionally presented. The length of
your report should be between 2500(+/- 10%) words, presented in text of font size 12
(Times New Roman) with 1.5 line spacing. Please state the exact word count at the
end of the assignment.
9. The cover page should be attached with the assignment and uploaded through MOVE
(on-line). Name of the student, The Programme, Module Title, Assignment Title and
number of words must be reflected on the cover sheet.
10. All assignments must be adhered strictly to the deadlines specified by Majan College.
Failure to hand in the assignment for any reason and without prior approval and a
Majan University College
Page 4
TTHI
Level 2
Sep 2018 – Jan 2019
valid written extension from the module tutor will not be marked and will be awarded
a grade G (0) irrespective of the quality of the work. See Student handbook page
16-17section 4.4.
11. Unacknowledged use of work of others (plagiarism) is regarded as a dishonest
practice and will be will be penalized. See the penalties in the student’s handbook
page 34 section 5.8.
Additional Guidelines









The Assignment Submission link on MOVE will be open, a week ahead of the
submission date.
You can submit your assignment multiple times, till the submission deadline. Note that
Turnitin could take up to 24 hours to produce similarity reports for submissions.
The last submission, within the deadline, will be considered as your final submission.
Assignments should be submitted by 6pm on the day of the deadline. There is a grace
period until midnight to allow for any technical difficulties, but any
assignments submitted after this will be counted as late. Technical problems will not
be accepted as an excuse for submitting after the day of the deadline.
You are required to tick to confirm the statement: “I confirm that this assignment is my
own and all sources have been acknowledged. I understand that the use of other
people’s work or ideas without acknowledgement is plagiarism and could result in
failing the assignment”. You will not be able to submit the assignment without ticking
this box.
In a case of group work, it is recommended that the group should identify a leader
who can be responsible for uploading the assignment on Turnitin and to share the
feedback received from lecturers with the group members.
The similarity percentage of your final submission will be one of the factors
considered, for assessing the originality of your assignment. However, the decision to
report an assignment for plagiarism is taken by the Lecturers, who mark your
assignment.
The Lecturers will consider a number of factors such as Assignment type, Part of the
assignment where similarity occurs, Nature of similarity etc., along with the similarity
percentage of your assignment, to assess the originality of your assignment.
Therefore, similarity percentage would not be accepted as a basis for disputing
academic judgments regarding plagiarism.
Note that the similarity percentage of your submission can change till the submission
deadline, if the submissions of other students have similarity to your assignment.
Majan University College
Page 5
TTHI
Level 2
Sep 2018 – Jan 2019
Therefore, the similarity percentages are not final, till the assignment submission is
closed.
Grading Criteria
Percentage
Information and Research
20
Completion of Tasks, Detailed information search
Understanding of Issues
20
Reference to appropriate theoretical background, illustrations.
Application and Analysis
35
Detailed discussion on the tasks involved and critical awareness
Presentation and structure
Clear introduction, logical structure, reference to appropriate
theoretical background, illustrations, good use of the limited
15
number of words allowed, clear layout, overall organization of the
report.
References
10
100
Total
Majan University College
Page 6
TTHI
Sep 2018 – Jan 2019
Level 2
GRADING SYSTEM
Although grades may be awarded on the basis of marks in some assessments, students should note that
both marks and grades will be awarded on the basis of the assessment criteria for each grade.
Old grading System (Before Feb 2015)
GRADE
GRADE
POINT
A+
16
A
15
DESCRIPTI
ON
Excellent
A-
14
B+
13
B
12
11
C+
10
C
9












An outstanding piece of work.
Shows evidence of wider reading and originality
Strongly analytical. All important points are covered.
Arguments should be supported by examples and evidence, objectively
presented and evaluated,
Well-structured and well written, without noticeable grammatical or other errors.
Correctly referenced
Very good work.
All main points will have been covered, though minor issues may have been
omitted.
The work will be analytical, balanced and soundly based.
Examples and supporting evidence should have been included.
The writing should be essentially correct, without major grammatical or other
errors.
Generally referenced correctly.
Generally good work.
Most points will have been covered, but many finer points will generally have been
missed.
Shows limited reading.
Arguments/analysis should be basically well structured and balanced with
relevant examples, but with errors and gaps.
The writing is clear, but has errors that nevertheless do not obscure the meaning.
Referencing will be present but may at times be inaccurate or insufficient.
Satisfactory.
Shows sufficient grasp of the subject to be acceptable.
Tends to be descriptive.
Examples and evidence is likely to be weak and limited.
Shows limited reading.
Referencing is likely to be absent or very poorly carried out.
Unsatisfactory/ Compensable fail.
Serious errors and omissions.
Very little analysis
Work of a very poor standard with little relevant information and/or serious errors.






Good
C-








Very
Good
B-
GENERAL ASSESSMENT CRITERIA


8
D+
7
D
6
Pass
D-
5
E
4
F
2
F-
1

Work containing little of merit
G
0

No work submitted
Refer
Fail
Majan University College
Page 7
TTHI
Level 2
Sep 2018 – Jan 2019
New Grading System (Starting Feb. 2015)
Grade
Letter
A+
A
A-
Mark Band %
80-100
75-79
70-74
Grade Descriptor




Outstanding
Excellent






An outstanding piece of work.
Shows evidence of wider reading and originality
Strongly analytical. All important points are covered.
Arguments should be supported by examples and evidence,
objectively presented and evaluated,
Well-structured and well written, without noticeable
grammatical or other errors.
Correctly referenced
Very good work.
All main points will have been covered, though minor issues
may have been omitted.
The work will be analytical, balanced and soundly based.
Examples and supporting evidence should have been
included.
The writing should be essentially correct, without major
grammatical or other errors.
Generally referenced correctly
Generally good work.
Most points will have been covered, but many finer points will
generally have been missed.
Shows limited reading.
Arguments/analysis should be basically well structured and
balanced with relevant examples, but with errors and gaps.
The writing is clear, but has errors that nevertheless do not
obscure the meaning.
Referencing will be present but may at times be inaccurate or
insufficient.
Satisfactory.
Shows sufficient grasp of the subject to be acceptable.
Tends to be descriptive.
Examples and evidence is likely to be weak and limited.
Shows limited reading.
Referencing is likely to be absent or very poorly carried out.



Unsatisfactory/ Compensatable fail.
Serious errors and omissions.
Very little analysis

Work of a very poor standard with little relevant information
and/or serious errors.
Work containing little of merit
No work submitted

B+
B
B-
57-59
54-56
50-53



Commendable


Good
P A S S
C+
C
C-
67-69
64-66
60-63








47-49
44-46
40-43
Satisfactory
E
35-39
Marginal Fail
F
25-34
Fail
FG
01-24
0
Fail
Non-Submission
Majan University College
F A I L
D+
D
D-


Page 8
TTHI
Sep 2018 – Jan 2019
Level 2
Marking Criteria for Written Report
Criteria
Information and
Research
Completion
of
Tasks, Detailed
information
search (20 %)
Substandard
0

There is no
evidence
for
information
search/ Tasks
are
incomplete.
Poor
20




Understanding
of Issues (20 %)
Reference
to
appropriate
theoretical
background,
illustrations.

No evidence of
understanding
the issues.
Majan University College
Satisfactory
40

Sources
not
used
to
support
substantive
assertions
or
argument.
Information
search is not
adequate. Very
limited
resources are
used to discuss
the tasks.

Limited
and
uncritical use
of a restricted
range
of
sources
Limited
evidence
of
understanding
the issues.

Information
search
is
evident. There
is an attempt
to
address
some tasks. All
the tasks lack
proper focus in
discussion.
Although
the
information
supports
the
task, some of
them are not
properly
analyzed and
lack
paraphrasing
at some areas.
General
understanding
of the various
issues. Some
reference
to
related
theoretical
Good
50

Relevant
information
search
is
evident,
but
not adequate.

There is a good
attempt
to
address
the
tasks.

All the tasks
are discussed
but one or two
tasks
lack
focus or clarity.

Good
understanding
of the various
issues.
Majority of the
tasks
show
evidence
of
good
Very good
60

Very
good
usage
of
variety
information
from
various
sources.
Contents
are
properly
paraphrased.
The usage of
information
can be better if
it relates to the
context.

All tasks
discussed
properly.


Outstanding
100
Excellent
70

Excellent
application of
the
relevant
information
from variety of
sources.
Excellent
usage
and
quoting of the
literature
at
relevant
discussions. All
the tasks are
discussed
astutely
with
proper focus.

Use of a wide
range
of
appropriate
sources,
indicating
critical
awareness of
their
status
and relevance.
Evidence
of
excellent
understanding
of
relevant
theory
and
research.
Reference
to
appropriate
are
Evidence
of
very
good
understanding
of
relevant
theory
and
research in all
tasks.


Exceptional
use of a wide
range
of
appropriate
and
current
sources,
focusing
on
research based
reviews
indicating
personal
research
and
critical
awareness of
their
status
and relevance.

Evidence
of
exemplary
understanding
of
relevant
theory
and
research.
Reference
to
appropriate
Page 9
TTHI
Sep 2018 – Jan 2019
Level 2
background
evident.
is
understanding
of
related
appropriate
theoretical
background.

Application and
Analysis
(35%). Detailed
discussion
on
the
tasks
involved
and
critical
awareness

Lack
of
analysis
of
information.
No discussion
is evident.

The discussed
tasks
are
completely out
of focus.

Task are not
properly
addressed.


Majan University College
Limited
evidence
critical
evaluation
material.


of
of
Poor analysis
of information.
Although there
is evidence for
some
discussion,
they
are
discrete
and
lacking focus.
It does not
reflect critical
Use of a range
of appropriate
sources.
but
without critical
evaluation, or
missing some
significant
items
Evidence
of
general critical
stance.
Evidence
of
limited critical
evaluation
in
some
areas,
with some lost
opportunities
or
misunderstand
ings.

There is good
evidence
for
critical analysis
and reasoning
in some areas.

Evidence
of
critical
evaluation
in
some
areas,
although some
material
not
evaluated.

Use of a wide
range
of
appropriate
sources
with
some
critical
awareness of
their
status
and relevance

Very
good
application of
the information
to the case.
There
is
evidence
for
in-depth
analysis
of
data. However,
all tasks are
not consistent
in analysis and
can
be
presented in a
better manner.


theoretical
background
provides
support to the
discussion.
Some
illustrations
that
support
the theoretical
background
are evidenced
in
the
discussions.
Excellent
analysis of the
information
and
precise
application to
the
case.
Critical
reasoning
is
evident while
discussion
of
all the tasks.


theoretical
background
provides
support to the
discussion.
Illustrations
are
provided
that
amplify
the theoretical
background.
Critical
reasoning
is
consistently
evident across
the
discussions.
The tasks have
exemplary
discussion and
detailed
narration.
Evidence
of
thorough
critical
appreciation
and
evaluation
of
relevant theory
and
research
and systematic
and
creative
attempt
to
relate it to the
topic
Page 10
TTHI
Sep 2018 – Jan 2019
Level 2
application of
the concepts to
the case.
Presentation and
structure (15%)
Clear
introduction,
logical structure,
reference
to
appropriate
theoretical
background,
illustrations,
good use of the
limited number
of
words
allowed,
clear
layout,
overall
organization of
the report.


The report is
unorganized to
the point of
being virtually
unreadable.
Lacks cohesion
and
orderly
flow.
Majan University College


The
assignment
has
unacceptable
failings
in
structuring and
/ or clarity of
written
expression
The report is
difficult to read
due
to
overwhelming
errors
or
misspellings


Though
discussion
of
the ideas is
clear,
a
coherent flow
of thought is
not evident.

The report is
unorganized,
but
can
be
read. Poor flow
of the report
structure.

The
assignment
has failings in
structuring and
/ or clarity of
written
expression,
which
impair
its capacity to
communicate

Evidence for a
coherent
presentation is
evident,
but
lacks
uniformity
throughout the
essay.

The report is
somewhat
organized. The
flow
is
not
coherent and
needs
improvement.

While
the
assignment
has
some
failings
in
structuring and
/ or clarity of
written
expression,
these do not
impair
its



Evidence
of
good
critical
appreciation
and evaluation
of
relevant theory
and
research
and systematic
attempt
to
relate it to the
topic
The report is
well organized.
There
is
orderliness in
the structure.
Coherence
is
also
evident
but there is still
scope
for
improvement.
A
generally
well-structured
and expressed
assignment,
that
communicate
clearly.
Well executed.
Few grammar
or
writing
errors. Reads
easily. Is fairly
well organized

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