Branding in the Digital Age
You are invited to attend the Trident Symposium International (TSI), a meeting for entrepreneurs and marketing execs (also known as MKT501). Use this forum to discuss a product or service you wish to launch. Click the list of recommended products/service areas. It is acceptable to create a small service-oriented business that is unique to your geographic area.
During class, you will develop a comprehensive strategic marketing plan; TSI provides a unique opportunity to share with peers and evolve your ideas. While the business you will work with may not be real, the research, application, and competitive analysis used in the class will be.
The list is divided into categories that reflect career paths followed by many of Trident’s students. It allows you to pick a product that can work for your future or current profession. If you would like to choose a product or service not listed above, you must receive faculty approval early in week 1. If you did not get approval prior to posting, you may need to redo the work.
During this class, you will be working progressively with a product/service of your creation. Prior to selecting a topic and starting on the assignments, you should review the other units. This will help you to select an appropriate product/service with which to work.
Be sure to pick a product or service that is ready to market. If you are developing a new product (or service), assume that it is beyond the development phase ready for the marketplace.
Understanding your customer profile is essential to the overall marketing plan. Customer profiles also help with selecting the correct media for the target markets, positioning, and segmentation.
WEEK 1 DISCUSSION POST
Provide a brief description of the product/service with which you will work.
Visit US Framework and VALS™ Types and complete the following:
Choose three possible profiles for your product’s audiences. NOTE: You can take the VALS survey if you wish.
Explain why you are targeting these segments. Provide three possible places to advertise to these audiences.
This post should be 2 paragraphs in length (150-200 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.
WEEK 1 INTERACTIVE RESPONSES TO CLASSMATES1st Interactive Response:
Analyze one student’s analysis of and rationale for product target market profile. Critique the selections.
2nd Interactive Response:
Analyze another student’s discussion of customer profiling. Share ideas or techniques that can be used in communicating the product message with the target.
Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.Module 1 – Background STP, Product Management & Situation Analysis DiscussionVALShttp://www.strategicbusinessinsights.com/vals/ustypes.shtml What Is the Role of Market Segments in Marketing Strategies?http://smallbusiness.chron.com/role-market-segments-marketing-strategies-51988.html Segment the Target Market in Your Business Planhttps://www.inc.com/articles/1999/12/15966.html“Market Segmentation: Still the Bedrock of Commercial Success” – Malcolm McDonaldhttp://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/ The Art of Customer Profilinghttp://www.experian.co.uk/assets/marketing-services/white-papers/wp-the-art-of-customer-profiling.pdfThe Art of Customer Profiling (Download and save White Paper PDF)http://www.experian.co.uk/marketing-services/knowledge/white-papers/white-paper-the-art-of-customer-profiling.html How to Grab Your Target’s Attention in 8 Seconds (or Less)https://www.inc.com/joshua-conran/how-to-grab-your-target-s-attention-in-8-seconds-or-less.html