Case Analysis: Cosmetics Giants: Answer questions: 7-10, 7-11, 7-12, 7-137-10. How do women’s preferences for cosmetics and beauty care vary from country to country? 7-11. Assess Estée Lauder’s strategy for China. Does it make sense to focus on premium brands, or should the company launch a mass-market brand? 7-12. What is the best positioning strategy for Shiseido as the company expands in Asia? High touch? High tech? Both? 7-13. Do you think L’Oréal will succeed in changing the buying habits of Brazilian women?- at least 400 words in totalReferencesKeegan, Warren J.; Green, Mark C.. Global Marketing (Page 242). Pearson Education. Kindle Edition.