2.Based on your homework, what is the determinant purchase criteria for your parents in buying a TV? At what stage(s) of the decision making process do you see this determinant criteria affecting your consumers and how would you focus your marketing efforts?After viewing your classmates’ answers: as a marketer of televisions, how does this information reveal market trends? 3.Across the car brands you analyzed in the homework, which one do you see as having the strongest point of differentiation and why? Is this a defensible position in the category and what marketing mix tool would you use to defend it?
disscusion_quetions.docx

Unformatted Attachment Preview

1.Discussion: If you were the president of Northeastern, part of your leadership
is to strategically prepare the university to respond to the environment. Identify
your top priorities; 2 each in opportunities and threats. Explain why these are
the top priorities and how you intend to respond to those priorities? After
reading posts from classmates, you should evaluate both the list of priorities and
the ways to respond.
2.Based on your homework, what is the determinant purchase criteria for your
parents in buying a TV? At what stage(s) of the decision making process do you
see this determinant criteria affecting your consumers and how would you focus
your marketing efforts?After viewing your classmates’ answers: as a marketer of
televisions, how does this information reveal market trends?
3.Across the car brands you analyzed in the homework, which one do you see as
having the strongest point of differentiation and why? Is this a defensible position
in the category and what marketing mix tool would you use to defend it?
4.Using the average price consumers are willing to pay information from the
Health Cruises case, develop 3 price points for Health Cruises – one value-based,
one competition-based, and one cost-based price. For each price, explain how it
represents its pricing strategy.
Discuss the price would you recommend Health Cruises adopt and why.
5.Go to the Northeastern University’s external affairs brand
guidelines: https://brand.northeastern.edu/. Click on the Guide link in the
upper right.
Click on two each of the Editorial Content and Design Elements links. Read the
criteria for your selected elements.
1. Post what you found interesting and/or surprising.
2. Cite examples of where you have seen these guidelines used effectively or
poorly

Purchase answer to see full
attachment