All the questions are in the file that I posted.1.You are the newly hired consultant for Big Foot Consulting and have been assigned to the New Balance account.You might want to become familiar with New Balance by looking at their website: www.newbalance.com. New Balance wants some new thinking about where and how to profitably grow.Use the product/market expansion grid to give New Balance some new strategy ideas.Explain what each quadrant represents and give a suggested strategy to New Balance for each quadrant. 2. Consider the macro and micro trends affecting the business of providing undergraduate education. Give an example of a current trend that will impact BC for each factor in the tables.
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1.You are the newly hired consultant for Big Foot Consulting and have been assigned to the
New Balance account. You might want to become familiar with New Balance by looking at
their website: www.newbalance.com.
New Balance wants some new thinking about where and how to profitably grow. Use the
product/market expansion grid to give New Balance some new strategy ideas. Explain what
each quadrant represents and give a suggested strategy to New Balance for each quadrant.
2. Consider the macro and micro trends affecting the business of providing undergraduate
education. Give an example of a current trend that will impact Northeastern for each
factor in the tables.
3. Colorado Peace Ride.
Problem Definition and Purpose of the Research:
4. Assignment: To drive sales you need to understand the purchase process in detail. This is
not merely a recitation of our lecture or the text, but application of that information to a
particular purchase situation. How does a customer apply the consumer behavior process
and what are the specific influences that might or actually come into play? You should
‘stand in the shoes of your customer’ and from their point of view: Answers to each in
Bullets Understand the customer
1.In your paper walk through the five stages of the consumer decision making process.•Discuss
the buyers process at each stage
2.Discuss the internal, situational, and social influences that impact the decision process.
3.Discuss the determinant decision criteria from a value and influencing factors point of view. In
other words, decide what factor[s] get the consumer from consideration to actually buying the
product: these can be functional aspects of the product or situational aspects that might come
affect behavior
5.Directions: 1.Using the structure below [and you may need more bullets for each
marketing mix element], find a separate real world [non-text] example for each stage of the
productlife cycle and identify the marketing mix elements for that stage. [Note: You should
nottake one product and theoretically change it through the stages.]
2.After noting the marketing mix elements for the example, explain how mix elements
demonstrate PLC stage.
Introduction Example:_______________Tesla_________________
Product Strategy•Establish branding pattern and obtain patents for new technology.
Pricing Strategy:•High pricing for the new innovative car tech. Also want to recover some of the
costs to develop car.
Place/Distribution:•Very limited stock at first, so distribution is selective.
Promotion:•As Tesla did with their Model X, we can only sell reserved models of the car as well
as only give cars to people who pre-ordered.
ExclusivityExplanation:

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