ANSWER EACH QUESTION: 1.What tools/techniques were used in your design, such as quality function deployment, value stream mapping, and JIT? What technologies were used to support your design, such as concurrent engineering, computer-aided design, or value analysis? – Identify the tools, techniques, and technologies used in the design of your production plan. 2.Describe how you incorporated the concepts of lean operations and lean services in your design.- Explain how you will integrate lean operations and lean services in your production plan.3. Identify the considerations needed for the sustainability of your production line and what specific efforts can minimize waste; consider end-of-life programs and the three R’s (reduce, reuse, recycle). Consider the phases of product design in your paper.-Discuss your considerations for sustainability to eliminate waste in each phase of your production plan. 4.As it applies to your business opportunity, consider the legal, cultural, global, and human involvement needed in your design. – Discuss the legal, cultural, global, and human involvement needed to implement your production plan.Use attached paper as a reference of the company, Use information below to answer questionsUse original work APA format 1-2 pages reference page Ask questions about company as the business is still new, I am the owner In the early phase of the design process, there are a number of essential elements to consider when designing an efficient, effective, and sustainable system. The first step in the process is to ask the following questions:Who will use the product/service?What is the quantity and frequency of demand?What are the price and cost considerations for the design?Where is the demand for this new product/service?What is the competition for this new product/service in the global marketplace?What are the functional and human design considerations of the new product/service?What level of quality and reliability must be built into the product/service to be competitive and profitable?What are the legal/ethical considerations, including environmental issues?What are the plans for retirement and discontinuation?The design process is a cross-functional effort composed of members from various parts of the firm. For example, representatives from operations, engineering, marketing, finance, quality, legal, and environmental should be involved. This is done to ensure that the design will be viable and profitable in the marketplace.In this module, students will consider the concepts of just-in-time manufacturing (JIT) and lean operations. It is prudent to ensure that JIT and lean operations are embedded throughout the design process. An example of JIT in a manufacturing process is the coordination of the arrival of raw materials used in production at a level that is just enough to support the production demand. There should be no excess of raw goods storage on the assembly line because it is a waste of inventory and involves the extra movement of material before it is needed.Although JIT and lean operations were developed in the manufacturing industry, they are used in other industries. For example, the concept of JIT training is used in nonmanufacturing industries. JIT training involves delivering job training at the time an employee is expected to perform the new skills. An extension of lean operations in the service industry is the idea of the customer as employee. For example, in some fast food restaurants, customers are provided with cups and must pour their own soft drinks in an area away from the service counter.The key thought behind lean operations is that it is a war on wastes at all levels of the operation. In most literature, the eight classic wastes are:Transportation—movement of an unfinished product to another location for further processingInventory—excess to the minimum level needed for the demandMotion—too many steps within a single processing siteWaiting—on anything, such as waiting for approval or inspectionsOverprocessing—overly designed to meet essential requirementsOverproduction—making too manyDefects in qualityUnderutilization of assets (people, facilities)These constitute the TIMWOODU of wastes to be eliminated or mitigated in lean operations.


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Shirley Harvey Experience Event Planning
Final Project Milestone One: Operations Management
Shirley Brite Harvey
January 15, 2019
The history and trends of operations management of the Shirley Harvey Experience
Operations management refers to the planning, actualizing and controlling everyday
activities of a business to ensure the goods and services offered are desirable to the target market
and as a result, maximizing profit. It also helps in the implementation of the business plan. The
main purpose of operations management is to ensure that the goods and services offered by an
entity suite the market. This means that modifications are made from time to time to achieve this
goal. This is the only way a business is going to succeed. The figure below shows the role played
by operations management in a business. It is through it that the input of a business can be
converted into the much desired output ready for the market. Other underlying factors include
cost, variability and quality
Evolution of operations management: past, present and future by Bayraktar et al, (2007).
There are various forces that have shaped the operations management of S.H.E. They
include the following: competition, quality of goods and services and their costs, customer care
services, the fast advancement of technology, expansion of the service sector over time, social
responsibility of the business and shortage of resources to run the business.
Competition is one of the major driving forces that have shaped operations management
in this company. The market for event organization is crowded with business owners also
venturing into event planning and organizing. S.H.E. has managed to stay relevant by offering
unique services tailored to every client’s needs. S.H.E. targets the high class and middle class
population as they discovered a gap in the market as most of the individuals in this category have
the resources to hold events but rarely have the time to plan one. These include: families, couples
and individuals, private and public organizations.
When it comes to quality, the team makes sure the client is satisfied as they all end up
getting what they wanted in the first place by providing quality services. This is done by offering
state of the art forms of decor. In addition to this, clients are given the chance to select the theme
and layout of the event hence giving the client a sense of control of the service he is paying for.
S.H.E also has a team of grounds men who gather information on preferences from the client
before implementing. And all of this is done at a reasonable cost. In regards to customer service,
each client is given priority and consideration when they require services from S.H.E. The owner
takes it upon herself to personally follow up on every event ensuring customer satisfaction is
achieved even contacting clients directly.
Reasonable pricing is part of the mission statement at S.H.E and it remains a priority with
every client interaction. This ensures that we have consistent clients that can trust us and rely on
us. The price is consistent and is relatively low as compared to the ones charged by other event
organizers. The prices charged are dependent on a number of factors such as, how many guests
are attending, locality of the event and the nature of the decoration required by the client.
In terms of future goals for expansion, S.H.E has set aside goals which are intended to be
achieved over time. One short-term goal is acquiring a suitable office place from which the
business can operate from. One long-term goal is to become a leading service provider in the
events organization sector where it will be a preferred choice to potential customers.
It is inevitable for any business to thrive without experiencing a number of obstacles.
Along the way, S.H.E has experienced quite a number of obstacles hindering its growth either to
a small or large extent. However, S.H.E strives to identify such obstacles and plan on how to
work around them so as to avoid the performance of the business being negatively affected
(Gilboa, et al. 2008). Such obstacles can be categorized into; information-related, equipmentrelated, materials and supplies related and work-environment related.
Information-related operational failures occur when crucial data or information
concerning the client’s needs specialization is mishandled or is misunderstood. An example of
such a case scenario is when a client requests a certain type of color theme, for instance
burgundy, and ends up getting crimson red. It is very crucial to get the specifics of a client’s
needs. S.H.E. can curb information-related obstacles by hiring competent workers and training
them constantly to ensure they remain competent even with shifting market demands. Follow up
and close supervision by the owner or the managers from time to time.
Equipment-related obstacles may occur when certain equipment or tools are needed in
order to pull off the event but they are unavailable. These obstacles can be curbed by assessing
the market so as to identify the common equipment and tools required for service delivery so as
to prevent any inconveniences or losses. Proper handling and maintenance of the equipment to
avoid losses or breakage.
Materials and supplies related obstacles occur when there is a shortage of supplies needed
for a certain job due to loss, unavailability or mismanagement. It is key to assess the market in
order to curb materials and supplies related obstacles. This will enable one to be well stocked
with the right materials and supplies at all times.
Work-environment related obstacles refer to the general conditions at the work place.
This mostly affects the staff. Good examples of this kind of obstacle include worker satisfaction
and consistent pay. In the event where workers are not satisfied and are not treated well by their
employer, their output may be negatively affected. This eventually affects the business
negatively. This kind of obstacles can be curbed by motivating workers using incentives such as
bonuses and even raises. Team building exercises can also be organized to boost worker morale
and promote team spirit. The owner should ensure that the working environment is conducive for
all the workers and no form of discrimination is taking place.
The event market, together with all other business environments, are always changing.
Change is inevitable in this kind of business. It is therefore important that one ensures that they
stay ahead in their game by constantly researching on trends. This helps one know how to
maneuver the market and maximize profit. Present day operations management is a bit more
convenient especially with the current form of technologies and globalization taking place. For
example, use of e-business, strategies put to place based on gathered information from external
Skinner (1985) states that operation management was first adopted into business in the
year1890 to 1920. At this period, the main objective of OM was Improve the production of labor.
This form of operation management was became dominant in the 1960s. In the late 1960s,
computers started being introduced into businesses for accounting purposes. In the 1970s, the use
of databases and information systems were being applied into businesses also. By 1980s,
operational management had attained wide recognition and also accepted as a key part in a
business or entity.
In the present day, globalization has greatly affected businesses as it has been changing
and adapting over time. Especially with the introduction of new innovations such as e-business
which will possibly revolutionize business in a positive way.
S.H.E. applies various business and organizational processes in order to enable the proper
functioning of the company. The event management business process of an event business is
comprised of four major steps: plan; invite and register; execute and convert; analyze. These
have been derived from the general organizational process; review plans and objectives as well
as determine the work activities necessary to accomplish objectives.
business process
by the Oracle,
The figure above elaborately illustrates the different event planning business processes.
The first stage, the planning phase, is all about formulating the way forward by maximizing on
market gaps and curbing different challenges. The first process is defining the market strategy.
The company needs to find the appropriate means to tap into the target market. The second stage,
inviting and registering, entails sending invitations to guests through various media and coming
up with a list of those who will be attending, for the purpose of budgeting. The third stage is to
execute and convert data from stage two into an actual event. In event planning, numbers are
everything. The fourth and the last stage is analyzing data. Data from the event that just passed is
very useful in the planning of future ones. We learn from the mistakes made and adopt new
practices that proved useful and efficient. S.H.E. is all about getting better and tailoring services
to every client’s specific needs.
The business operations do support the strategic plan, mission and vision of the company
in the following ways: in the planning phase, budgeting is a key aspect. The mission of the
company is to ensure it provides exceptional event designing & planning at a reasonable cost.
Budgeting ensures that the prices are affordable. The strategic plan and goals of the company can
be met by consistent practice execution and conversion of the event and also analysis of the data
and information gathered at previous events. This will help S.H.E. become a better company in
terms of giving better services and will be able to get an office for its operation.
Factors that affect productivity and profitability include: pricing of goods and services,
limited financial resources, poor management of the business entity leads to lower profit margins
and eventually losses, availability of demand because no business can thrive without a growing
client base, poor planning which results in failure, unskilled labor puts the business at a greater
risk of losing profits as it is good for every employee to understand the details of the business,
unavailability of technical expertise and poor marketing strategies.
The key trends in production, quality, resource and information management include
Business Process Engineering, employee involvement, sustainability and behavioral operations
management among others. Business Process Engineering (BPR) dwells on providing more
value to your customer. S.H.E incorporates use of BPR by providing state of the art event
planning at a cheaper price as compared to its competitors.
Another key trend is employee involvement. This can be achieved by involving
employees in key decisions done in the company. This will provide a better working
environment for the employees and boost productivity of the business as a whole since it will
increase employee morale. Employee involvement also creates a good employer-employee
relationship. S.H.E promotes employee involvement by promoting employer-employee
interactions and employees are involved in decision making.
Sustainability is also another emerging trend. This refers to the impact a business has to
the environment. S.H.E meets the environmental regulations as the business only uses
environmental friendly material.
Works cited
Bayraktar E., Jothishankar M. C., Tatoglu E. & Wu T. (2007). Evolution of operations
Management: past, present and future. Evolution of operations management, 30 (11),
pp. 843-871. Retrieved from
Gilboa S., Shirom A., Fried Y. & Cooper C. (2008). A meta-analysis of work demand stressors
And job performance: Examining main and moderating effects. Personnel psychology, 62
(2), pp. 227-271.
Heisler W. S., Janisse L. D. & Tucker A. L. (2013). Organizational factors that contribute to
Operational failures in hospital. Working paper. Harvard business school. Retrieved from
Oracle. (2019). Event management business process. Retrieved from
Kenton W. (2018). Operations management. Retrieved from
Spectacular Host
Exceptional Event Designing & Planning
By: Shirley Brite Harvey
Final Project
MBA 560
Executive Summary
Spectacular Host, exceptional event designing & planning is the solution to your
next event! Party planning, party decor rentals or both provided to you all in one place.
Offering decor to go along with trending themes and going the extra mile to create a
vision of your dreams. Spectacular Host, exceptional event designing & planning will
lead the industry by providing quality results every time. Spectacular Host, can create
& setup the event of your dreams or be available to assist in as much or as little as
needed. Let go of all that stress and let the Spectacular Host help you create an event
full of memories that everyone will remember.
Branding and Idea Context
Spectacular Host is a new event planning business that has been introduced to
North Carolina! It’s unique style will makes it’s mark in the growing industry of event
planning. Spectacular Host has a goal to become a top choice in the event planning
market giving clients spectacular results every time.
Spectacular Host strives to be the top choice of clients for all events large or intimate.
It’s purpose is to provides exceptional event designing & planning at a reasonable
cost. The idea is to provide individuals, parents and couples with a worry free event
filled with their very own ideas and concepts making their event a vision of memories.
Packages can be customized based on the amount of assistance needed to plan each
event. Clients can have as much or as little assistance as desired with fulfilled
expectations every time. Spectacular Host can be used for hire for the following
1.Themed Birthdays
2. Weddings, Receptions, and Showers
3. Anniversaries, Graduations and Holidays
4.Company Picnics, Banquets Meetings, Retreats and Award Ceremonies
5.Conferences and Workshops
Spectacular Host strives to be the top choice of clients for all events large or
intimate. Through consistent professionalism, Spectacular Host eases the stresses of
any event by helping ease planning burdens. Each event is ensured to be worry and
hassle free at a reasonable cost. Spectacular Host will provide the same
professionalism within the working environment to all clients, employees and
contracted vendors. Staying current in trends, utilizing the latest technology within the
event planning industry and ensuring clients receive the complete vision for their
event, is the daily mission of Spectacular Host; Exceptional Designs and Planning.
Implementing a client’s vision for their event at a reasonable cost and having
spectacular results each time is how the company aligns its service with the mission.
Spectacular Host is primarily within the service industry providing clients with as
much or as little assistance as needed. Services can be offered for the following:
2.Brainstorming Sessions
3.Full Service Planning
4.Partial Planning
5.Month of Planning
6.Day of Coordinator
7.Design Only
Spectacular Host also offers products to assist clients in planning and implementing
an event themselves by purchasing or renting the following:

Birthday sleepover rental ( complete indoor tent setup & themed decor included)

Party Packs (all decor mailed)

Themed decor for boys or girls

Handmade decor options

Candy table options

Game packages

Party favors

Outdoor movie/game night Rental ( projector & tents included)
The party pack will be a kit complete for all event types. The kit will include
all decorations to make the vision come to life. Items will include lighting, themed
hanging decor, balloons, cutlery, plates, napkins, cups, snack/dessert bar, drink and
snack recipes, tablecloths, invitations, thank-you cards, games and a step-by-step
guide to planning, putting together and hosting the event. Spectacular Host will also
provide clients resources of preferred vendors to book if requested to make the event
even more memorable.
Internal/External Marketing
Spectacular Host wants to be successful in the event planning industry,
therefore internal and external marketing must be in effect. “We’ve found that when
people care about and believe in the brand, they’re motivated to work harder and their
loyalty to the company increases (Mitchell, 2002)”. If employees are inspired and feel
they have a sense of purpose they will believe in the brand and push the service more
to potential clients. The internal audience would consist of those directly involved
with the company which includes, all staff, contractors and vendors. All of these
individuals will market the service internally with passion due to every staff person
being assigned a particular agenda that is related to their specialty. If each team
member is assigned a particular project that he/she is passionate about, the service
will be spectacular granting the clients quality results each time. The internal
marketing of Spectacular Host will be to attract employees/staff that has a creative
background that will help clients create visions that come to life. All staff
/employees must understand the principles of what Spectacular Host is offering to
clients by providing the same quality service every time. “Enabling employees to
deliver on customer expectations is important (Mitchell, 2002)”. By applying the
principle of creating an event for clients worry free with quality results each
time enables employees to “live” the vision in their day-to-day activities in the work
environment. If staff/employees live that vision, clients will be much more likely to
experience the company in a way that is consistent with Spectacular Host’s mission.
Companies need to match internal and external marketing messages to get a
clear understanding of it’s purpose. After getting internal marketing addressed for the
company, the external factors must be considered as well. In order for Spectacular
Host to be successful in the event planning industry, marketing from the outside must
be done. Clients must know that the company is in existence. A major marketing
tactic that must be done externally would include the use of promotion
and advertising. Networking, advertising, and vendor shows are all techniques that
can be used externally to draw in potential clients. Networking will engage a larger
client base. By Spectacular Host engaging in networking, it will open the door to
potential clients interested in using the services offered. Networks such as hotel’s,
event spaces, caterers, photographers and attending vendor shows are all great
sources that Spectacular Host could successfully benefit from. The use of this type of
networking could beneficial to both parties because it gives both parties the
opportunity to use each others services as needed. This could also engage other
potential clients to book spectacular Host by being recommended by networks. Social
media is also a large factor of marketing for Spectacular Host because it can be used
to reach multiple potential clients at once. Utilizing social me …
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