A leading publication for sales and marketing people is Sales and Marketing Management. Your assignment is to access an article in the March/April 2013 edition titled “The Leader’s Role in Creating Employee Engagement” and answer these questions.To fully address this topic per the grading rubric, please answer the following questions and make a connection to the textbook reading of the week. According to the author:What is the difference between “customer engagement” and “employee engagement”? Who is responsible for establishing each one?What is the difference between “essence” and “form”?What is the one most important task a sales manager can do for his or her sales people? What steps does the author recommend to accomplish this?The article can be accessed here: https://salesandmarketing.com/node/5617
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